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Published December 20, 2012 by SAP YouTube channel
Social media should be at the heart of the business enterprise. However, many people approach social media differently when in the business enterprise as opposed to their personal social media experience. As part of Social Media Week hosted at SAP, Jonathan Becher, SAP CMO, explores the challenges with transforming his organization to embrace social media as part of their DNA rather than a marketing megaphone.
Click here to watch the video
The Churchill Club, Silicon Valley’s premier business and technology forum, today welcomed new board members Jonathan Becher, CMO of SAP; Deep Nishar, senior vice president of products and user experience at LinkedIn; Paul Saffo, managing director of foresight at Discern Analytics; and Chris Stedman, head of venture capital relationship management at SVB Capital. The new board members will help drive the Churchill Club’s mission of igniting conversations to encourage innovation and economic growth.
PEHUB on December 11, 2012
The Churchill Club, a renowned business and technology forum in San Jose, Calif., has brought aboard four new board members: Jonathan Becher, CMO of SAP; Deep Nishar, senior vice president of products and user experience at LinkedIn; Paul Saffo, managing director of foresight at Discern Analytics; and Chris Stedman, head of venture capital relationship management at SVB Capital.
Sapphire Now on December 2012
Join us to learn how SAP is transforming marketing through innovation that delivers tangible business impact. An interview with Jonathan Becher, Chief Marketing Officer
TechJournal on November 30, 2012
The senior-most marketing executives recognized for leading social by example include:
5. SAP’s Jonathan Becher (@jbecher, http://www.linkedin.com/in/jbecher), CMO
November 27, 2012 Forbes by Haydn Shaughnessy
At SAPPHIRE recently I talked with CMO Jonathan Becher about his attempts to turn SAP into more of a conversational marketer. SAP is becoming a company in the mix, one where young staffers can talk about the company and write about the world, while wearing their SAP badge.
November 15, 2012 SAP TechEd Online
Tim Clark talks B2B Communications, Market Identity, and Corporate Culture with Jonathan Becher, Haydn Shaughnessy, and Todd Wilms.
November 14, 2012 Sapphire Now
November 6, 2012 Pivot Conference The Social CMO takes the stage! Do you think company executives need to Tweet? +SAP 
November 1, 2012 Enterprise Apps Today by Ann All
Jonathan Becher, SAP’s chief marketing officer, said that while most vendors look at a social technology like microblogging and consider how it can be used in a business context, SAP instead asked the question “What are my customers’ business objectives and how can we use social to help attain them?”
